Read More Case Studies
Insights, ideas, and real-world results. From new ways of thinking about packaging to case studies that show how we’ve solved complex challenges.
How Coated Paperboard Protects Your Brand’s Consistency: Choosing the Right Board for Refrigerated Products
The right coated paperboard keeps your graphics vibrant, your structure crisp, and your brand experience consistent—from the retail shelf to the consumer’s freezer.
You spent hours perfecting the look of your new refrigerated product—the colors, the artwork, the structure, and the exact size that frames your product just right. It’s easy to feel like those are the most important decisions you’ll make in the design process. But there’s another choice that can make or break both your shelf presence and your brand perception: selecting the right paperboard.
Refrigerated and frozen products live in a demanding environment. They face constant humidity, temperature swings that lead to condensation, and abrasion from handling and transport. To protect your product—and your brand—you need a paperboard that can withstand these conditions while maintaining its structure, graphic detail, color integrity, and tamper-resistant glue bonds. And just as important, you need a production partner who can ensure that this material is consistently available, so your launches and replenishments stay on schedule.
Why Coated Paperboard Matters
The coated paperboard we use and keep in inventory at Moquin is designed to perform in demanding cold environments, protecting your product and your brand not only through production and shipping but most importantly from the shelf to the consumer’s home.
Key Features of Moquin’s Substrates for Refrigerated Products
- 3-ply board structure: Multiple layers give the board exceptional stiffness and durability, helping it hold its shape even under temperature swings or in humid environments.
- Coated top side: The double-blade coating enhances print quality, protects graphics from rubbing, and adds moisture resistance where it matters most—the side facing the consumer.
- Uncoated kraft reverse side: Keeps the board easy to glue and tamper-resistant.
Why It Delivers Brand Consistency
- Your packaging maintains its crisp appearance in the refrigerated or frozen aisle.
- Graphics stay vibrant, and the board doesn’t soften or warp.
- Consumers can handle and store your product at home without the box losing its shape or integrity.
- And premium performance doesn’t come at the cost of sustainability, as this high-performance board is fully recyclable!
Material Reliability: The Last Piece of the Puzzle
Choosing the right coated paperboard ensures that the colors, artwork, and structure you carefully designed are preserved, delivering a consistent brand experience from purchase to use. But even the best packaging can’t shine if the material isn’t reliably available. Material shortages or last-minute changes can compromise quality, consistency, and ultimately, consumer trust.
At Moquin, we keep food-grade coated board, freezer-grade board, and moisture-resistant grades in stock year-round. This means your production schedules stay on track, your packaging performs as intended, and your brand maintains the consistency that drives recognition and loyalty.
Planning refrigerated or frozen launches in 2026? Visit us at the Winter Fancy Food Show Booth #1123. We’ll help you choose the right board and secure fast, reliable lead times with our stocked food-grade inventory.
Bring us your Packaging Challenge. Contact Us Today!
From first samples to full production, we’re here to make every step easier.
